Why you should collect email addresses from your website: Your website is NOT your most important online asset. That honor is reserved for your email list.
When I say “email list” I’m not talking about your contacts in Gmail or Outlook. Your email list is a collection of email addresses from people who’ve visited your website.
If you have a website but don’t have an email list you need to stop reading right now and go to AWeber, MailChimp, or ActiveCampaign and set up an account. I’m not joking. It’s that important. It’s also free when you start.
Email is not just your most effective means of online promotion (making money), it is also your most effective means of researching into your customers and potential customers.