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An extra video to show you how to offer and deliver a free e-book (lead magnet) as an incentive to join an email list. I show you on another site with Aweber, how you can deliver the free e-book after the prospects have clicked the link in the confirmation email. It can either be delivered on the Thank You page you go to after they click the confirmation link (as per the example in the video). Or in the Thank You email they receive after they’ve clicked the confirmation link. Or both.